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The phone rang at my desk in the newsroom. "Hello!" "So, how much longer this far?" "Get where?" Who is that? " I asked. "I am in the Convention Center and when I said yesterday, as you have that your cameras be here to cover our event?"

I had never spoken to this person, but it is likely that someone in our editorial team has the caller, we will be there and probably meant to say at the moment. However, a lot is in a period of several hours or even minutes, said that to happen. InMedia landscape, you can complete the programs of something that happens suddenly, the change is. On that day, our news had planned to meet in an exhibition at the convention center, but dropped an S-aircraft and crews were diverted. There was no one available cost convention center.

The daily management of a newspaper, the evening news program, radio or magazine is hunted an endless series of obstacles. The challenges areto try to reach these people are just trying to cover the event for the amount of their challenges to collect and transmit information from many sources. Think of these events is unknown when a box of band aids for all shapes and sizes, as publishers and producers who do not need to dress next filled. Often to make a format intended program for the day, not even the final product, similar to the end of the day produced. For example, ifPrincess Diana died, many news crews in the end of summer party. Beach-goers, Picnic, Labor Day celebrations have been on the agenda and participants at the party always enjoyed print. The story of the death of Diana, however, took precedence, as it was really a mass messaging application were to be covered, how it happened.

Before examining how, if the coverage doesn expect from you? T happen, it is important to understand the mind to draw, set atboth sides of the field. Their attitude: I can not believe that they would not interview me when I was there and offered to talk! Mindset Media: We have had ten more interviews and more than we need. Their attitude: They covered a similar case last week. Why not come to us? Mindset Media, we have the story of the past week. Their attitude: They said that we were on the agenda. Why tell us that you do not see? Mindset Media: Three people called in sick. Two journalists areVacation. Our equipment is down. The car has a flat tire news. We had some news, and couldn? T arrive on time. My mind-set, our sponsors will be really annoyed, because we told them to expect coverage. Mindset Media: It's not our problem. We are in business to promote your sponsors. Their attitude: they took pictures and interviewed people, but never printed the story. Mindset Media: We ran out of room in the paper, but the hope, the story to run another day, ifyet the right time.

So, as you can pick up the pieces, if your event falls between the cracks? Frankly, sometimes it is not possible. There are however some ways post-reporting. If the event does not attract the mainstream media, you think of specific industries or technical trade publications, whose readers would benefit from learning more about the application or product. Think about how convention can arouse interest in other stories? You can solve these other stories, that a press release,current event or milestone? There was a particular product at the exhibition, which provide useful information for the public to use? Were surprising financial results have demonstrated in these times of economic difficulty? Create a news hook or what those involved in follow-up. What is the outcome of your event? There is no way for the money in the community or scholarship funds that can be donated to good use, to increase?

Years ago I covered the story of some students who died in a car accident. ItLater it was learned that involved alcohol. The follow-up stories have focused on education programs. Sure to call the organization and find out why they did not cover in a location for your event. If they are not just interested, ask what will benefit their readers or viewers in the future. Do not press on them, but also offer the organization of major sources of speakers and experts who can provide perspectives for future stories. Smaller companies often don? T have the staffFor many events. If you forget to take a share and not your video or photos from a professional, can run the story. Sure, if your speakers are called, are well preserved, the means of education in order to send the message in quotes clear, concise and friendly or audio if you want to be called again. To maximize the chances of generating interest after the fact, try to ask the question, journalists, editors and producers to ask. Who cares about this? BecauseCaution should? How many people has an impact on this? The largest number of people who are infected or affected by what you have to say? More likely you are to get this second chance!

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